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Experiential Brand ActivationsSpecial Props Production

Decode the Emoji @ CapitaLand Malls

The Brief: To create an interactive shopper experience using Emojis as the main focus. We curated an Escape Room game concept with a slight twist on popular fairytales and designed a custom set of Emojis to go along with the 5 Escape games. Shoppers' objectives were to solve puzzles in order to help free trapped fairytale characters for a happily ever after ending. Each Escape room was carefully planned to include 'Wow' experience factors for shoppers as they worked in teams to solve puzzles of varying difficulty levels.


CLIENT

CapitaLand Mall

CAMPAIGN DATE

Jul 2017 - Aug 2017